A simple tale
This is a true story.
A few years ago, a small dance studio began a fortnightly milonga. Months later, once the attendance started to stabilize, a larger studio which opened later promptly decided to hold a competing weekly milonga on the same night – despite already running a weekly milonga on the following night.
Could the organisers of this fledgeling milonga have kicked up a big fuss under the circumstances? Certainly it was an option. However, seeing that both studios were supposed to be serving the same smallish tango community, the owners of the first milonga decided that it was unhealthy to create divisiveness in the community, so instead doubled their efforts to create a friendly and conducive environment with excellent danceable music. The rest, as they say, is history. Dancers voted with their feet and the new milonga remained largely empty on the nights when the “small” milonga was running, which was also unofficially known as the milonga for experienced dancers…
Moral of the story? People are intelligent and sensitive enough to see when you care about them and not trying to make a quick buck. It is not by coercion (if it is even possible?) or otherwise, but by delivering good services and, of course, a demonstrative passion for tango that you earn the respect of the community.